19 checks · 4 categories
What AI Store Audit checks
Every check is deterministic — no AI guesswork. Each issue comes with a specific recommendation and, for catalog issues, a Pro auto-fix path that bulk-writes via Shopify's GraphQL Admin API and stays fully reversible.
- Compliance
Legal page coverage
Verifies your store has a published Privacy Policy, Terms of Service, Refund Policy, and Contact page. These are App Store review requirements and direct ranking signals on Shopify's algorithm.
Example — Issue: Refund Policy not published. Recommendation: Add via Settings → Policies → Refund policy. Pro auto-fix not applicable (legal copy requires merchant authorship).
- Compliance
GDPR cookie consent presence
Checks whether a cookie-consent banner is rendered before tracking scripts load. Required for EU traffic; recommended globally.
Example — Issue: No cookie consent detected in homepage HTML. Recommendation: Install a cookie consent app or add the snippet manually. Free.
- Catalog
Image alt text coverage
Scans every product image in your catalog and flags images missing the alt attribute or with empty alt strings. Alt text is required for accessibility (WCAG 2.1 AA) and improves image search ranking on Google + AI engines.
Example — Issue: 47 product images missing alt text. Pro auto-fix: bulk-generate descriptive alt strings from product title + type + tags, write via Shopify fileUpdate GraphQL. Reversible.
- Catalog
SEO meta description coverage
Checks every product's SEO meta description field. Missing meta descriptions hurt both Google search results and AI engine retrieval (ChatGPT, Perplexity often surface the meta description directly).
Example — Issue: 112 products missing SEO meta description. Pro auto-fix: bulk-generate 140-160 char descriptions matching brand tone, write via Shopify productUpdate GraphQL. Reversible.
- Catalog
Product description length
Flags product descriptions under 150 characters. AI shopping engines (ChatGPT, Google AI Mode) prefer products with detailed descriptions to surface in their answers.
Example — Issue: 8 products with descriptions under 150 chars. Recommendation: Expand each to 300-500 chars including features, use cases, and care instructions. Manual fix.
- Catalog
JSON-LD Product schema
Verifies every product page emits structured Product schema with required fields (name, image, description, offers). This is the #1 retrieval signal for ChatGPT and Google's AI Overviews.
Example — Issue: Product schema missing 'description' field. Recommendation: theme update — most modern Shopify themes emit this automatically.
- Conversion
Trust signal coverage
Checks for visible trust signals on product pages — payment badges, return policy links, security indicators. Trust signals correlate strongly with cart-add rate.
Example — Issue: No payment badge visible on product page. Recommendation: Add the Trust Badge theme block to your product template.
- Conversion
Abandoned cart recovery setup
Verifies Shopify's automated cart recovery is enabled and the email template is customized (not default).
Example — Issue: Abandoned cart email uses default template. Recommendation: Customize via Settings → Notifications → Order automation.
- Polish
Favicon presence
Checks the favicon is set and renders correctly across browsers + the Shopify admin.
Example — Issue: No favicon set. Recommendation: Upload via Online Store → Themes → Customize → Favicon.
- Polish
Open Graph + Twitter card metadata
Verifies every page emits Open Graph and Twitter card meta tags so social shares render preview cards instead of text-only links.
Example — Issue: Homepage missing og:image. Recommendation: Theme update — set a 1200x630 OG image in Theme Settings → Social media.
How auto-fix works
- You install the Pro plan (1-click via Shopify Managed Pricing, 14-day free trial).
- On the dashboard, every fixable issue shows a “Fix it” button.
- You click “Fix it” — we generate the new field value (alt text or meta description) using your existing product context.
- We bulk-write via Shopify's GraphQL Admin API (productUpdate for SEO meta, fileUpdate for alt text).
- Every fix is logged to the Work Ledger with the prior value.
- If you don't like a fix, click “Undo” on its Work Ledger entry — the prior value is written back.
- The Health Score updates immediately.
Free-plan scans never modify your store. Only the Pro auto-fix flow triggers writes, and only the fields you click “Fix it” on.
Common questions
The Free plan does exactly that. The full 19-check audit + Store Health Score is free forever. Pro adds the bulk auto-fixes on top.
Most SEO apps check 3-5 generic signals (title length, meta presence). AI Store Audit's 19 checks cover the full merchant-success surface — compliance, conversion, AI-engine indexability, accessibility, polish — and weight them by severity rather than treating them all the same.
Yes — Basic, Shopify, Advanced, Plus, even Starter. All checks are based on GraphQL Admin API endpoints that ship on every Shopify plan.
Image alt text coverage. Most Shopify stores have 60-95% of product images missing alt text, and the Pro auto-fix handles all of them in one click.